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“I do not wish to show…” (1971); “The fact that someone was given an opportunity…” (1973); “Retrospective” (1981) exhibitions by Goran Trbuljak

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Dates: 1971/1973/1981

Participant: Goran Trbuljak (1948)

Location: Galerija SC (Student Center Gallery), Zagreb / Galerija suvremene umjetnosti (Gallery of Contemporary Art), Zagreb / Salon of the Museum of Contemporary Art, Belgrade

In the early 1970s, Goran Trbuljak made the first in a series of exhibitions in gallery spaces showing nothing but the poster that advertised the exhibition. The poster typically included a photograph, the place and date of exhibition, and the title written in the form of an artistic statement. The first exhibition shown in 1971 at the Student Center Gallery presented a poster with Trbuljak’s photographic self-portrait and the statement: “I do not wish to show anything new or original.” In this first major public presentation of his work, Trbuljak articulated his position as that of an artist refusing to be an artist in the conventional sense and rejecting participation in the tried-out formulas of novelty and originality that condition success in the art world. At the same time, he showed how difficult it was to extricate oneself from the existing system: precisely by declaring not to wish to show anything new or original, he managed to introduce something that was both new and original. The novel and original form of a poster-exhibition functioned by way of appropriating the tools by which art events get promoted and incorporating them into the artwork. The poster and the exhibition thus became conflated and reduced to the same PR function: that of communicating the condensed statement of the artist’s project.

This process of deconstructing the logic of authorship, promotion, and success governing the art world, was continued in his second solo presentation in Zagreb in 1973, this time at the Gallery of Contemporary Art (today the Museum of Contemporary Art), the most prominent contemporary art venue in the city. Here, the exhibition consisted of a poster with the photographic image of the gallery’s building and the statement: “The fact that someone was given an opportunity to make an exhibition is more important that what will actually be shown there.” What was implicit in his previous work (i.e., the fact that the announcement was equal or even more important than the exhibition), is here made explicit by a statement that foregrounds institutional granting of “opportunities” as the primary condition of art production. In 1981, at the Belgrade Salon of the Museum of Contemporary Art, Trbuljak presented his “Retrospective”—a poster merging two previous statements with a new one: “With this exhibition I maintain continuity in my work.” Again Trbuljak at the same time deconstructed and perpetuated one of the postulates of achieving success: continuity, i.e. the creating and maintaining of an idiosyncratic artistic style.

What makes these works by Trbuljak so relevant for the history of exhibitions is precisely that they were not conceived as individual works to be presented at exhibitions, they were conceived precisely as exhibitions, or as he himself described them in 1981 as “works-exhibitions.”[1] Thus, his artistic practice was based on the appropriation, translation and deconstruction of the institutional and curatorial discourses and methods, but without eliding the issue of his own position and complicity as an artist in the existing art world.

Guide for the chronology (Ivana Bago: Something to think about: values and valeurs of visibility in Zagreb from 1961 to 1986)


[1] Goran Petercol, “Interview with Goran Trbuljak,” Studentski list, January 23, 1981, 15.


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